To influence more viewers, readers, and followers in a variety of social media communities, it is very important to provide contents that are of quality, relevance and freshness. It is done, for the purposes of: 1) to increase the brand value, 2) to prove to the customers that you care about them by keeping them interested. This is done as by keeping the customers interested, in the future, it helps to build an excellent brand experience.
Here are steps to gain and grow audiences in Social Media Communities:
1. PICK SOCIAL CHANNELS THAT SUIT YOU
Choosing a selective social media channels, just because others are doing it, may lead to a dismal failure. Social media channels that are commonly being used by many people can lead to a dismal failure in your end, because the selected channels are in accordance with their objectives, and not yours. As a result, It is recommended that you align your business objectives with the social media channels that you choose to avoid wasting your resources.
For example: if you’re looking to promote a company through videos, it is recommended that you choose Youtube, with 157.2 million unique viewers last year and recently Youtube made an Indonesian version of their site, to make it easier for Indonesian users or companies to search, watch videos that they’re looking for, to upload and promote their very own videos. It is the best option instead of using facebook, veoh, dailymotion, or vimeo. Another thing, pay attention on audience that in the area of your company business, you have to know things that might interest them and how to get their attention.
2. DON’T BE STRAIGHT FORWARD
Your page should not become a place where you advertise your contents way too much and too straight forward. Rather use it to promote your brand or product with a little bit of background story in a unique and interesting way.
3. FOCUS ON WHAT IS CURRENTLY TRENDING
Ensure that your content is varied, but still relevant and interesting for audiences to see. You can add your content with topics that are currently trending, fun facts, and any other informative articles posted on your site or blog.
4. POST REGULARLY
Post your content regularly, but not too often. Posting 3 to 5 updates in a day, is still acceptable. In addition, analyze your audience’s interest, for example: Do they often reply during the day or at night?
5. OBSERVE, REVIEW & RE-CREATE
Keep observing responses from your audience on your content. Give them feedback and find out what they’re looking for through online discussions or polls. After you find out about the result, review the result, and re-create your content so audiences don’t get bored and lost interest on your content.
6. PERSERVERE IN PROVIDING TOP CONTENTS
With posting quality content, you can gain long-term benefits. At first your audience will trust your content, and in continually providing high quality contents, the site where your content is located will be the remembered by your audience and re-visited anytime they need something relevant to their search. On maintaining good relationship with your audience, you will need to provide an environment where your audience can be more active to share about their needs and expectations, which can be valuable insight for your next move.