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Email marketing is an independent branch which has to be dealt with separately and does not have much in common with SEM. Email marketing is a subject of our next stage and there we will provide insight into the main direct mail campaign steps and guidelines.

Banner networks relate to SEM as long as they touch upon your link popularity (which is a component of SEM).

In the following stage you’ll study the Affiliate Marketing division of Internet Marketing. It is a popular method for promoting web businesses when with few marketing dollars marketers can establish a presence and earn a profit recruiting affiliates. Such partner networks can grow with your company business projects and add its profit to your marketing budget.

The most vital stage of the whole course is Web Analytics. Its role can be hardly underestimated as Web Analytics is an essential measure for continually improving web business performance, advertising campaigns, organic search engine results, ranking positions and others. Generally, Web Analytics deals with the traffic already generated at the previous stages. Its primary goal is to improve traffic quality and enhance conversion.

Although it is possible (and advisable) to understand every theoretical aspect of Internet marketing, in practice you may do much better by specialization in a specific area or technique and simply start your Internet Marketing business. Our last stage provides a proper and clear scheme about how to estimate your potential, find a niche, manage projects and promote your services as online marketer, SEO consultant, etc.