For those of you who have understood the fundamentals of SEO (e.g how unpredictable it is) and kept paying attention to the search engine marketing industry, you must have been well aware, getting a first-page Google result is now harder than ever. Have you been wondering why?
Guess what, that is how Google provides quality… and that is why people keep using it.
Second, Google has given over more of its search results top spots to the contemporary ones, displaying videos and images towards the top of the first page, and pushing down traditional web results that would have otherwise competed for top rankings.
But where problems arise, so do opportunities… and in this case, you need not to look far.
YouTube marketing is growing in popularity and after Google bought it in late 2006, YouTube has turned into an ally you need for your newest strategy to win Google’s favor: Video SEO.
Video SEO is a set of techniques designed to make sure that:
- Google finds your video content
- Google successfully indexes your video content
- Google will display your video content when specific keywords are entered as search terms
When optimizing a video for keyterms, make sure relevant keyterms are used in the video titles, descriptions, tags and even the video file name.
Video Title : The video title is the most important aspect of search engine optimization because it defines the entire media. Links to the video page throughout YouTube will include the title text and inbound links.
Video Description : Think of the video description as an effective compliment to the title tags in video SEO. Make sure that the description actually describes the video and also uses specific terms you want to rank for.
Video Tags : Think of the ability to tag videos when uploading to YouTube as a powerful version of the meta keyword tag in traditional SEO.
Tags also help the videos appear under the related videos sections of other works on YouTube, so this even makes them more valuable as YouTube will suggest the video after and during the viewing of other related works.