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Inverted pyramid structure is the best idea if we want to catch people attention with an online article. People hate reading on the internet. They scan. Some of part that would stop their eye for a second or two are:

–          Headline

–          Subheadline

–          First few words of the body text

Always put the most important point of the content at the beginning of the article. Save people’s time by letting them know what the page is all about in the beginning. Make the headline very clear. Put the most important information on the first line. Second line should be a more detail information, third line contain much more details, and so on.

So if people interested, they may keep reading until the end. This way we keep the content well structured and ease user in finding information. Very big plus point for our web usability.