Everyday, you will conversation with your friends / colleagues through the Internet, especially through social media platforms such as Facebook and Twitter. As digital practitioners, it is very useful to understand what people are talking about through the web to understand the behaviours, the topics, and other information. Through the information above you would have an understanding of what "conversation" is all about through the digital landscape. Let see if you can get a grasp of the information - it's no rocket science...Read Post
Most social media administrator / strategist / planners think they have grasped them all, but as they advance their knowledge in Social Media often they forget this one important thing. Content is the most powerful element within the social media.
Do you know what social media is?
Do you understand what social media can do for a brand?
How do you see online objectives in relation to social media strategy?
Shall we separate social media from other online channels?
“When is the best time to tweet?”, “how can I get more people to retweet my tweets?”, “how do I get more activity from my daily tweets?”, those are general questions every person that handling a brand Twitter account. Luckily we have answers for the questions.
To influence more viewers, readers, and followers in a variety of social media communities, it is very important to provide contents that are of quality, relevance and freshness. It is done, for the purposes of: 1) to increase the brand value, 2) to prove to the customers that you care about them by keeping them interested. This is done as by keeping the customers interested, in the future, it helps to build an excellent brand experience.
While small businesses use social media personally and believe it affects their businesses, the majority are still reluctant to use the new networks to build their companies. Additionally, most don't plan on investing on social media until they understand the practices and payoffs. That's the headline finding in a new study recently released by the collaboration of SocialStrategy1 and OfficeArrow. 73% of the small business owners surveyed said they access social networks on smartphones or other mobile devices, yet 67% are...Read Post
Facebook has made big changes. Again. And the News Feeds yesterday were, unsurprisingly, bursting with complaints as many of the social-networking site's 750 million users began noticing the adjustments. "This is absolutely the worst of the many wrong-headed 'improvements' you have made, and that's quite a feat. I think Facebook's usefulness to me has now been outstripped by its lack of ease in use," said a user name Franklin Habit on the site's official Facebook page. Other users weren't exactly as 'subtle' as Franklin, though, like Brandon...Read Post
The holy Internet is full of amazing videos. Some are amusing, some are inspirational and some are profound. But for every great video you see, there are a number of videos that are just plain awful. Many of these videos actually have the potential to be viral, but sadly, lack in execution. Below are things you should avoid if you want to make a viral video: 1. Great description, poor quality Enticing video title and informative description are very helpful to get users to...Read Post