The giant player in lad magazine scene, Playboy, has planned to build a Safe-for-Work (SFW) website called TheSmokingJacket.com. This move is made to counter Playboy’s ‘tamer’ rival such as Maxim and Esquire that recently grab Playboy’s audience. Aside of cutting over 100 positions inside the company last year, Playboy also made an influential high-profile hiring with Paul Lee of Peacock Equity joining them to head their digital ventures. Recently, Playboy also made it to pass Apple’s strict censorship of explicit content...Read Post
Search engine, which we always deal with when it comes to SEO, is a super smart tool. They don’t like SEO very much because they want user to get the most relevant result not the most SEO-ed page. So, let’s play it their way. We still do SEO, but we do it in a more natural way. Keep our links organic. That should be search engine friendly. First thing is placement. Pick the most relevant site to put your link. Relevant means...Read Post
Jung Von Matt agency has it all. In October 2009, at the recent Frankfurt book convention, they attached small banners to 200 flies and set them loose to do their jobs as miniature sky ads around the convention center.
Twitter can be a very powerful Social Media Optimization tool. But if we use it unwisely, it could drive followers away. Most people enjoy Twitter because they get quick update from many people they follow, not extremely frequent update from just one people. Too often tweet can be a real annoyance to our follower, so it’s a good idea to be strategic in deciding when and how often to tweet. It’s just best to tweet around 1 to 5 times a day....Read Post
Promoting our website can be done in many ways. Getting personally recommended is still the best way to reach users. We’ve talked about this in viral ad discussion earlier. This time we’ll dig about internet collaboration. We’re not the only one who wants to get clicked in this internet world. A lot of mutual traffic support opportunity is opening out there. Then collaborate! So we could save time and money plus expand our network. There are many ways to do internet collaboration....Read Post
We always stand in the shoes of website designer/developer, so when we visit our own website and ask ourselves “why am I here?” we always have thousands of reasons. But, how about your visitors? They wouldn’t be there just to check for bugs, or finding out what to do to make the design looks cleaner. So give them some reasons to stay. Obviously, user will get into one website at the first place because they find useful information inside it. Power of...Read Post
On Sunday, 7 March 2010, a big event about dengue prevention campaign was held by Baygon (Johnson Home Hygiene Product Indonesia) in Senayan, Jakarta. Omeoo who is in charge of the Gerakan Nasional Cegah DB online campaign is also there to support the event. The Gerakan Nasional Cegah DB event begins on 7am. Many excitements can be found on the venue. Dengue educational room, bazaar, kids play area, giant mosquitoes, and music stage are filling up the venue. More than 5000 people attend to...Read Post
Digital life isn’t only accessible from PC anymore. Smart phone users are everywhere these days. And they also like to let their friends know where they are and what they’ve been eating for lunch. Social media and smart phone unites to allow them do these things. Indonesia has been one of the biggest markets for smart phones especially Blackberry. Indonesia also ranks 4th in the world in term of Facebook user number. Not only that, Indonesia also is the Twitter capital...Read Post