Posted on
January 15, 2013
“Worst” Job in the World
Pity him sooooo much, right? So sad for the guy …
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Posted on
November 10, 2011
Is Online Branding Effective?
In a world where people spend so much time reading content online, listening to radio on Pandora, and watching their favorite shows on Hulu, one would wonder why the majority of brand marketers' money still goes offline. Today's brand marketers on average spend less than 10 percent of their marketing budgets online, and the rest goes to TV, radio, print publications, and offline content marketing (e.g., product placement in movies). The reason is that traditional online advertising – like banner displays or search ads – doesn't create the same emotional experience...
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Posted on
November 20, 2009
No Pop Up Ad Please
Nobody likes pop up ads. Everybody sees it as junk that appears without being requested. We always know that when we browse a website as a user. We often forget that when we stand as the one designing a web. Some advertiser may pay good price to put pop up ad in our site. Or maybe worse, we give our brand/company site a pop up ad of our specific product or related brand. Pop Up ad annoys visitor. Giving user pop up...
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Posted on
November 13, 2009
Rich Media Ad Can Always Be Better
Using rich media for your ad banner is always a good idea. Rich banner is an expert of catching people eye. But catching eye is just first aim. The main mission is to get people click it. There’s a bigger chance that people will click your rich ad banner if you do some of these move. First, use human face on your ad banner. People love to click on other people’s faces. That’s just how they behave. Maybe because they can’t...
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Posted on
November 12, 2009
Landing Page’s Warm Welcome
Not everyone get into our website from direct hits (typing URL at address bar). Some of them may be invited by your ad banner or blasted newsletter. Directing them to the home page could be a good idea. But there’s a better idea. Give them a landing page first. Landing page is a page built specially to welcome visitors that are directed from promotional tool. Landing page should have more strength than home page when it comes to convincing visitor to...
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Posted on
November 10, 2009
Ad Banner: Animation Rules!
People hate ads. We must face it. But that doesn’t mean we have to give up. We always have one shot to capture visitor with our well designed and well placed web ad banner. People always avoid ad-like element in web pages. That’s just their behavior. Nothing we can do about it. But, we should hit them hard with something that really eye-catching. Animation will do. Using animation could increase the chance for our ads of being seen. But we must...
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